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Sandesh Kardekar | Paperplane Blog
September 21, 2016

Customising Schema tags for webpages

The word ‘Schema’ traces its origins to the Greek word skhēma meaning form or figure. In more technical terms, schema represents the outline or model of an entity, plan or concept. Most commonly coupled with XML, a schema helps lend structure to any type of data. However, with an upsurge in Search Engine Optimisation (SEO)...
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